Revolution3 Triathlon is excited to announce that PowerBar has signed on to be the official energy gel and sports nutrition bar sponsor for the 2012 season. Through the new partnership, PowerBar will provide on course sports nutrition at all ten of the Rev3 2012 season races, and will directly support the Rev3 Pro and Age Group teams.
Rev3 Tri produces races ranging from Olympic to Full distance triathlons, at ten events throughout the United States and Costa Rica. Known for their family-friendly fare, Rev3 provides athletes with a great race experience and a wide variety of activities for spouses, kids and support crew to have fun. A host of events surround the race weekend, including family adventure races, kid’s races and more.
PowerBar provides today’s endurance athletes with a range of products and training tools to help fuel optimum performance. Backed by decades of sports nutrition science and the direct input of world class athletes, PowerBar products are specifically designed to help athletes get the most out of all phases of training and competition.
“In staying close to the triathlon community we’ve heard nothing but great things about the Rev3 series, specifically the athlete-centric and interactive experience it offers overall for both racers and their spectator family and friends,” said PowerBar Sports Marketing Manager David Paterson. “At PowerBar, in addition to providing the right sports nutrition products to help athletes push their limits, simply put we also want to support where the athletes want to be. It was an easy decision to officially team up with Rev3 this year.”
“We couldn’t be happier to welcome PowerBar to the Rev3 family. Their decades-long dedication to performance mirrors our dedication to the sport of triathlon,” says Charlie Patten, president of Rev3 Tri. “Having PowerBar products at our races and PowerBar support on course will really take us to the next level.”
PowerBar will provide on course support for the upcoming race season, including energy gels, product samples and other nutrition at the race and throughout the weekend, and support the Rev3 Pro and Age Group teams.
Revolution3 Triathlon produces races for Olympic, 70.3 and 140.6 triathlon distances, plus adventure and kids races, and has grown to include events on an international scale. Recently, Rev3 has also started to give back to the community, through a partnership with the Ulman Cancer Fund.
About Revolution 3 Triathlon
The REVOLUTION3 Triathlon race series was created to change the way athletes, family members, and spectators view and participate in triathlons of all distances. One of our immediate goals is to make triathlons a more interactive, enjoyable experience for spectators by providing fun activities for children and family members during the race. REVOLUTION3 Triathlon is about change! Change for the age grouper, change for the professional athlete, and change for the spectators. For more information or to register for a Rev3 event, please visit www.rev3tri.com. You can also find them on Facebook and Twitter.
To learn more about PowerBar products, sports nutrition tools and sponsored athlete and event support please visit www.powerbar.com.