Written by Emily Koch, Rev3 Ambassador Team Member

I joke that my Tri season runs from May til whenever. Mostly because I love racing and try and pack my season full until the body says NO MORE! In 2015 I started in Knoxville (fabulous raceby the way – hope to see you all there) and finished in Wilmington NC, racing the last independent running of Beach 2 Battleship. While tri options that late are limited, I toyed with racing just one more time. The deal was sealed when my husband decided to push for a Boston Qualifying time at a late season marathon. As a supportive wife, I knew I would have to be there to congratulate him at the finish. As a race addicted athlete, I knew I wasn’t going to sit and wait so …. I found myself registered for the half marathon.

The race we chose is about an hour and a half away from us. I knew nothing about the venue or the race other than it “looked” fast. We showed up to registration, were swiftly processed through by friendly volunteers, picked up our race Tees (upgraded to an awesome long sleeve women’s specific tech) and race bibs, and got the scoop on a great local place for dinner. The day was perfect. Chilly, sunny and enough of a breeze to keep the sweat evaporated. The course was well stocked and the on-course volunteers were amazing. The course was challenging but gorgeous! Finally the finish chute arrived and I was given my (great) medal and directed to the post race entertainment. I later described the race as “a great value”. I felt appreciated for participating and I felt my money went a long way at that race. I would do it again in a heartbeat.

Let’s face it, this sporting thing isn’t cheap (in time or in dollars) and there are only so many events to choose from. So what sets one race apart from all the rest? Passion. The Rev3 staff is passionate about being the best every day – before race day, on race day, and after. That passion drives each and every decision we make. The goal is that every time you race with us, you feel valued and appreciated as an athlete, not just a customer.

Our venues are amazing, the staff love this life, and we have the BEST volunteers (around 4,000 people each year help us deliver the Rev3 experience). Each race is a unique and special experience.  Even before race day we are working hard to provide value for your investment. We build virtual communities with race specific Facebook pages for each and every race, and organize and support course recon and pre-course rides. Our age-group team often leads the charge on these two activities and it’s something we love to do. Our in-house artist brings each races personality to print, media and swag. We’re working with local coordinators – someone who lives in the venue area – to ensure we are getting the local vibe. We’re working with local Fire, Police and EMS organizations, reaching out to volunteer and working to build meaningful relationships with the communities who welcome us. A few days before the race, the big Rev3 trucks arrive and we start setting up the venue. The staff (and even the CEO!) are at every single race. On race day, we promise you will never feel like a number! You’ll be supported all along the way and that finish line party will be there waiting for you!! After the race, we’ll ask you what you loved and what we can do better next year.

Delivering an amazing experience from start to finish is our number 1 goal. We believe that’s how we value the investment each athlete makes for this crazy sport. The resulting experience is why I race Rev3 over and over again. Let us prove it to you this year. Join us at one of our races this season .. And let us know how we did!

In case you were wondering about the half/marathon outcome, it was a PR day all around that did indeed end with a Boston Lager toast!!


Emily is a triathlete and passionate skier, craft beer and slow food affeciando, wannabe mountain dweller and full-time dreamer, currently calling the far western suburbs of Philadelphia home. I’m proud to represent Rev3 and I’ll talk you ear off about our staff, races and volunteers if you let me. If I’m not on my bike or on the snow… I’m dreaming about being there